Search Engine Optimization (SEO)
Pay Per Click Advertising
When you pay for advertising, you guarantee yourself a listing. This is the best way to make sure your site is listed in search engine results. Read more about PPC at Google AdWords or Overture.
Optimize Your Meta
Make sure you have your title, description and keywords meta tags on every Web page. Learn more about meta tags. Submit-It by Microsoft offers more search engine optimization tips.
Submit Your Site to Directories
Include your website in key directories like DMOZ, About.com or Business.com (some of these sites charge fees, but it may be worth it). Get your site listed in industry specific directories or other websites that compliment your business. For example, if you're a Log Home Builder, contact log yards and ask them to add a link to your site on their website . If more people are linking to you, Search Engines consider your site more relevant and rank you as such.
Issue Press Releases
Send news releases to print and Web periodicals in your industry or your local news on any "newsworthy" event (such as new products or a change in management). The links to your site may remain on news websites for years.
Write Articles for Others
Write articles in your area of expertise and offer them to editors as free content for their websites or newsletters. Ask for a link to your website included in the article. The more links to your site, the higher your page rank.
